Logos
The Private Valentine campaign is divided into 3 levels.
Love Me, Tease Me and Dare Me, which all needed their own logos and icons. Based on the first logo drafts of the intern before me, I worked out the final logos. The colours for the levels were already given when I started my internship. I also worked out logo variations. One version with a border and one without and additionally, a combined version and translations of the logos for the shop windows in Spain, France, and Russia.

Icons
At the same time, I created corresponding symbols for the levels. The difficulty was to make these very different shapes look coherent with each other. In the end, we decided on:
A heart for Love Me; lips for Tease Me and handcuffs for Dare Me.
The symbols will now be used on the playing cards, an accompanying dice, in the shop window and on social media.

Card Game
Afterwards, I designed the cards for the game with my colleague Michelle and then fine-tuned them independently and finalized the design. After that, I was allowed to independently design a packaging for the game, which was a lot of fun. I also designed a corresponding manual for the game. It’s divided in a way that the writing never runs across the fold and is exactly as big as the playing cards when folded.

Instagram
I have also always gave guidelines on what the Instagram stories and video titles for the campaign should look like. Furthermore, I was tasked with the editing of reels. The videos were usually cut and edited externally, and we then create the appropriate titles for the videos (the same goes for YouTube videos). For this campaign, I created titles for 5 reels.
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Reel 1 - Love Me
Reel 2 - Tease Me
Reel 3 - Dare Me
Reel 4 - Galentine's Day
Reel 5 - Valentine's Day